About Us
The Team
Meet our team, a strategic assembly of industry veterans embodying the precision, power, and reliability of legendary firearms.
Ken provides strategic leadership akin to the TAC-50's accuracy, while Mark delivers creative firepower with 44 Magnum impact. Peter offers versatile storytelling that adapts like an Uzi. Yannis embodies the sophistication of a Walter PPK, he links projects to the heart of the Swiss watchmaking industry, both symbols of excellence and ingenuity.
Together, they combine decades of experience across various industries, ensuring results that command respect. Our team is dedicated to delivering legendary performance and unwavering commitment, consistently hitting every target and achieving outstanding outcomes.
Founder / CEO
Ken is a seasoned leader with over 28 years of experience across various industries, serving as Chief Strategy Officer and demonstrating precision and power akin to the TAC-50 rifle. His adaptability is evident in his role at Moutai Australia and NZ, where he forged key partnerships and enhanced the brand's global presence. With a vision to launch a collaborative partnership in the watch industry, Ken embodies the blend of craftsmanship and innovation, driving optimal results through continuous learning and expertise in brand development.
MARK BOEY
CHIEF CREATIVE OFFICER
Mark is a globally renowned Creative Director, recognized as the 17th Top Designer by the A' Design Awards (2021-2025). With over two decades of experience, he crafts impactful brand stories through over 100 media and interactive projects for top brands and organizations across four continents. His designs blend logic and emotion, ensuring each campaign hits its target. Mark's mastery in managing multi-million dollar projects makes him a dominant force in the design industry.
YANNIS CERF
CHIEF PARTNERSHIP OFFICER
Yannis Cerf combines the sophistication of the Walter PPK with a strong academic foundation from HEC Lausanne and Waseda University. As a watch enthusiast and Commodity Trader, he demonstrates strategic expertise in global markets. His diverse pursuits—including product sourcing, co-authoring a book, and private pilot training—show his commitment to innovation. Yannis links our projects to the Swiss watchmaking industry and focuses on business development in the European region.
PETER DESS
CHIEF OPERATION OFFICER
Meet Peter—a Collector, Creative, and Storyteller. With over 15 years in the world of watches, particularly vintage dress pieces, he embodies the rapid-fire versatility of the Uzi submachine gun. Born in Australia, Peter has nearly a decade of marketing experience, delivering creative solutions with reliable consistency. His background in running a film camera business highlights his blend of mechanical precision with storytelling. Today, he combines a collector's eye with a maker's curiosity, ensuring unstoppable creativity in all his projects.